03.2018: Case history Arredo3: how to enhance the brand through an institutional news



People remember a brand mainly for its products, but when you also discover the projects, the results and the characteristics that make a company unique, then you can say that you know it more closely and appreciate it across the board. It is up to the press office to identify on which institutional news you can focus and how to disseminate them to increase the brand’s authority.

In recent years, Arredo3 has invested with great foresight in the Industry 4.0’s digital technologies, obtaining important results, which have led to a considerable growth in turnover. Given these performances, we wondered how this path could be brought to the attention

of the media and after collecting some information in a press release, we presented it to a list of selected editors, meeting in person the directors, journalists and editorial coordinators. With each one we evaluated the best way to give voice to the company: in some cases the interview turned out to be the most suitable tool; in others we have integrated what was already present in the press release with some new information and images in addition.

A wide press review shows now this brand enhancement action, which we have summarized here with some of the main contributions appeared on Ambiente Cucina, Corriere della Sera – L’Economia, DDn, La Nuova Venezia, Pambianco.it, Progetto Cucina.