Turnover, product quality, markets and product originality are certainly important elements for defining the value of a company, but its real wealth lies in something more immaterial and complex, and in elements that are best expressed in a varied, highly original creation, the brand. Nothing makes a product look “better” than another more effectively than the brand itself – as in the notoriety, the knowledge and the uniqueness that it expresses. It is absolutely fundamental to have the most co-ordinated communications activity possible in order to construct this intangible capital. Our well-honed professional approach and skill means we are able to identify the specific features and benefits to focus on, while our experience and knowledge of information media allows us to express and communicate them effectively.