Spring for us means Salone del Mobile. In this period, just like in the meadows sprout new flowers, so in the design magazines the first novelties of the year begin to show. The press office starts its activity a couple of months before the fair, to present the clients’ previews to the editors, sending the…

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2019 opens with an important novelty: it begins our collaboration with Il Giardino di Corten, a Friulian brand that realizes in and outdoor furnishings and accessories in corten steel, a warm material with an unmistakable brown patina. 150 years of experience in fine metalworking by the artisanal craftshop Schneider are now put to the service…

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The months leading up Cersaie saw us engaged in a dense correspondence with some of the most accredited styling studios, which selected our customers’ products for the stands they set at the fair. From the first contact up to the delivery of the products to be included in the stand, our goal was to guarantee…

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CLAUDIA OVAN: After Pur’s great success, you’re partnership with Zilio A&C has continued this year with the launch of Arkad.  What are the distinguishing features of the company that led you to choose each other again? NOTE DESIGN STUDIO: At Note we choose our collaborations with our hearts and working with Zilio A&C is nothing…

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One of the activities in which we believe to best express our skills is copywriting, especially when we talk about furniture, a field that we know well since we have been frequenting it for years. Recently we wrote the texts for the Folder Preview for Arredo3, presenting 2018 news. In the newly printed folder the…

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Halfway between the advertising page and the editorial, the advertorial is a fundamental tool to give voice to the companies through the media, and which allows to expand the narration on the brand and its products, arranging texts and images, giving the reader clear, direct and exhaustive information. In recent months we have worked closely…

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The Salone del Mobile has fascinated and amazed us again, offering an insight on the most innovative and aesthetically polished productions in the field of design. An unmissable appointment, in which we participate first of all alongside our customers, for whom we follow all the activities of the press office that usually take place in…

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People remember a brand mainly for its products, but when you also discover the projects, the results and the characteristics that make a company unique, then you can say that you know it more closely and appreciate it across the board. It is up to the press office to identify on which institutional news you…

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CLAUDIA OVAN: From your collaboration with Chairs & More, Mousse was born, an elegant armchair with an enveloping design, which won the second Young&Design Award 2017 at the last Salone del Mobile in Milan.
How did the idea for this product develop? TOMMASO CALDERA: The product was born from a very precise brief received from the…

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As press officers, articles on magazines are part of our daily life. More and more, however, we’re having the chance to take the opportunity to share the products by our clients in the furniture industry with new audiences. From the catalogue to the booth at the fair, from the showroom to the interior design of…

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