CLAUDIA OVAN: The concept of essence is at the basis of the stylistic research of many designers: what is your thought about it? SYLVAIN WILLENZ: Design is a very complicated matter; there are so many things to take into account when designing, from sketch to product, so I think that by definition it implies the…

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For Zilio A&C, the Salone del Mobile in Milan has been a fundamental event for years, where it’s possible for a few days to be in a large showcase dedicated to furniture and design world. In this context, companies often form important relationships with stakeholders, with whom undertake new and stimulating collaborations. Due to the…

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Since the beginning of our mandate, the communication activity for the MuDeFri, Museum of Design of Friuli Venezia Giulia created by Anna Lombardi, has been focused on the innovative aspect of this reality, which since 2016 collects and tells the stories of Friulian design directly online, giving everyone the possibility of being able to access…

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The lockdown is over and daily life, severely tested by the Covid-19 health emergency, is recovering its place. An entire nation has stayed at home for over two months and this has changed the way of working and communicating of many companies, which in the best of cases have had their staff in smart working….

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Last September our press office received the mandate as MuDeFri’s Italian press office, Museo del Design del Friuli Venezia Giulia, born from an idea of the architect Anna Lombardi. MuDeFri’s headquarters is online, where the public can visit exhibitions about the history of Friulian design, browsing from room to room. After writing an institutional press…

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There is a professional figure with whom we get in contact more and more often, because of the watchful eye that only this one has in knowing how to grasp, in the design of the products of some of the companies we work with, that particular something that makes the difference. A profound connoisseur of…

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It’s called MuDeFri_Museo del Design del Friuli Venezia Giulia, which is Friuli Venezia Giulia’s Design Museum, and it’s born on the web with the aim of telling and enhancing the most interesting protagonists and stories of Friulian design, through exhibitions that the public can visit online browsing from room to room. From the census of…

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Our ongoing dialogue with publishers allows us to stay up-to-date on projects that arise during the year. The magazines can become real trend setters, mixing the print world with events and collaborations through which the contents are presented in new and appealing forms, to intercept different audiences, which go beyond the usual readership. This is…

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CLAUDIA OVAN: TA Design Studio, alias Chung-yen Chang and Tian Jin, started a new parternship with Zilio A&C in 2019, from which a new collection has born. With its essential and enveloping design, Hug mixes classic and contemporary in a perfect blend. How did the idea for this product has been developed? TA DESIGN STUDIO:…

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Two are the fronts on which the social strategy that we developed for Il Giardino di Corten essentially acts: on the one hand that of the product, to enhance the items in the catalog and lead the public to the e-commerce, and on the other that of the company, recounting the many activities that see…

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