11.2017: The press office beyond the editorial: our collaborations with the stylists



As press officers, articles on magazines are part of our daily life. More and more, however, we’re having the chance to take the opportunity to share the products by our clients in the furniture industry with new audiences.
From the catalogue to the booth at the fair, from the showroom to the interior design of a private house, there are many situations in which the stylists call us to set these environments with our clients’ products. We think of these collaborations as occasions in which you can see “in action” the products, enhancing them further.
In this case, ours is a coordination and mediation job, to meet the demand of the stylist with the catalogue or stock availability of the company’s production. And not only. We ensure, above all, that the company is cited in the credits of the project, guaranteeing the right visibility. Just by doing so,

styling collaborations wonìt only be a nice photo shot, but they will also becomes a tool to further enhance brand awareness.
Stylists are well-skilled in selecting the best products to create the most suitable mood for the theme, and they have made by now always a great job. We have collected the most interesting shots, among the latest ones, in this photogallery.

Zilio A&C: Stand at Cersaie 2017 and showroom in Sassuolo for Marazzi_styling Alessandro Pasinelli_photo Tiziano Sartorio; catalogue Impronta by Italgraniti_styling Laura Arduin_photo Studio Effetto; catalogue Realstone by Ragno_styling Marta Meda_photo Raffaello DeVito.
Chairs & More: Showroom Whirlpool in Pero, Milan_styling Studio Salaris_photo Tiziano Sartorio.
Both the companies, then, for the private house of Annalisa Monfreda, editor of Donna Moderna_styling Vanessa Pisk_photo Giandomenico Frassi for Casa Facile.