stand arper salone 2017_foto marco covi

04.2017: Salone del Mobile 2017: here’s our story

We come back from the hectic week of the Salone full of enthusiasm. This year we participated drawing on all our know-how in the various activities that characterize us, from press office to copywriting, from text editing to graphics.
We curated Chairs & More and Zilio A&C’s press office before the Salone started, for the previews, and now with the follow-up. We collected big appreciation for Chairs & More’s Mousse, the new armchair designed by the young Tommaso Caldera, reported by the magazine Living as one of the designers to follow at the Salone. And to Caldera, nominated with Mousse, went the second Young & Design Award, dedicated to the most interesting productions of the under-35 designers.
At Zilio A&C’s stand, then, Etta represented the best attraction: a versatile and customizable furniture, which can turn into a bench, a room divider or an ideal base for potted and climbing plants, created by Dossofiorito, or Livia Rossi and Gianluca Giabardo.


These days we encountered many magazine editors, journalists and bloggers: after the first editorials already published by several magazines and web sites in Italy and abroad, we’re waiting for the forthcoming already scheduled ones!
At Arper stand we finally leaf through the Brief, the Booklets and the General Catalogue of this year, and see printed the texts with the development of the new “Together” concept, we translated and edited.
As in previous years, we also took care of the Press Kit Roberti distributed at the fair, creating, in particular, the graphic of the CD with the photos and the press release dedicated to the new Key West collection.
An appointment, that of the Salone, we attend since years now, but looking every time different.