05.2015: AS THE LIGHTS GO DOWN ON SALONE DEL MOBILE, HERE’S HOW WE LIKE TO DESCRIBE HOW IT WENT…

A great white dais was the stage for the Chairs & More 2015 new product presentation: Babah, by designer Roberto Paoli and Tulip, the company’s latest creation by Kazuko Okamoto, as well as the best sellers of recent years, which form the company’s varied, lively collections of chairs. With a header recalling the value of tradition and Made in Italy, the pared-back, stark Zilio A&C stand was created

by the Mentsen studio which also presented its new seat Nasu for the occasion. The other previews presented came from the creative minds of designer Simon Kämpfer (June & Frank mirror and coat hanger) and Note Design Studio (Pur chair). We handled press invitations, the press kit and Salone follow-up for both brands. The numerous editorials coming out in the national and international press have already confirmed the positive reception of these new products.