03.2019: Towards Salone del Mobile, in dialogue with editors and stylists.



Spring for us means Salone del Mobile. In this period, just like in the meadows sprout new flowers, so in the design magazines the first novelties of the year begin to show.
The press office starts its activity a couple of months before the fair, to present the clients’ previews to the editors, sending the first materials to the Italian and international press contacts and directly contacting the journalists who deal with the services dedicated to the Fair.
This year there are four main news for Chairs & More and Zilio A&C. Chairs & More proposes Dogo_design Roberto Paoli, a collection of stackable chairs in rigid polyurethane available in different finishes including the Living Coral, 2019 trending color according to Pantone, and Flora_design Studio

Pastina, an enveloping and compact armchair with tubular metallic structure. On Zilio A&C stand we will see Kinoko_design Mentsen, a padded lounge chair with essential and rigorous lines and Hug, a collection inspired by the famous Thonet Vienna n.811 and the classic Chinese Ming chair, signed by TA Design Studio, at its first collaboration with the company.
In these weeks we have also received many requests from the stylists who are preparing the events of Fuorisalone. We often collaborate with them for the most varied projects, from shooting in the posing room for an editorial to a catalog of a company, from a stand at the fair to the sets of real houses. They know our customers’ products well and we are happy to make them available to them during Design Week too.
Join us in Milan, from 9 April to learn more.