07.2018: Our copy for Arredo3’s Folder Preview 2018



One of the activities in which we believe to best express our skills is copywriting, especially when we talk about furniture, a field that we know well since we have been frequenting it for years. Recently we wrote the texts for the Folder Preview for Arredo3, presenting 2018 news.

In the newly printed folder the copy comes into close contact with the images, now telling the atmosphere of the new kitchens, now describing the individual details on design and finishes. Each sentence has been carefully calibrated to give life to the right mix between an emotional and evocative narration and a description of the technical and structural aspects of the product.