For Zilio A&C, the Salone del Mobile in Milan has been a fundamental event for years, where it’s possible for a few days to be in a large showcase dedicated to furniture and design world. In this context, companies often form important relationships with stakeholders, with whom undertake new and stimulating collaborations.
Due to the Covid-19 health emergency, the event has been postponed to 2021 and the press office’s promotional activity has mainly focused on the storytelling of new Zilio A&C’s products, which led to the creation of two press releases presentation. The interest of the design editorial staff was
immediately noticed and there was no shortage of requests for information and images of the newborn Pouf Arkad with backrest, Candid chair and OC table.
Despite objective difficulties for the entire publishing world, the result of good communication and consolidated relationships with journalists, combined with Zilio’s long experience in the furniture sector and his long-lasting collaborations with important designers, have ensured the publications of interesting editorials. Among these, the ones of Interni, Living.corriere.it, DDN, Archiportale.com and Archiproducts.com, where the journalists especially highlighted the intimate research work between the Friulian company and international designers from Note Design Studio (Stockholm) and Mentsen Studio (London).