The lockdown is over and daily life, severely tested by the Covid-19 health emergency, is recovering its place.
An entire nation has stayed at home for over two months and this has changed the way of working and communicating of many companies, which in the best of cases have had their staff in smart working.
Large and small brands have welcomed and re-launched #iorestoacasa campaign promoted by the government, understanding the importance and the need for alternative communication, closer to the needs and values of their customers.
Our studio has also developed a digital strategy for the Il Giardino di Corten, editing #iorestoacasa, #noitipremiamo promotion from text to graphics: the company has issued a voucher of 10% of the value of the
online purchase, which can be spent later.
The goal of the campaign was to generate leads to the company website focused on a specific target and to do this the social channels Facebook and Instagram were involved. The coverage of the posts was high and the traffic on the e-commerce was truly remarkable: with over 2500 landings on the site, users confirmed their appreciation for the relaunch of an institutional campaign and at the same time the interest in the company’s products.
Copy and visual have in fact contributed to conveying a positive message of closeness in this difficult moment. Once again, the omnichannel strategy, combined with the prompt communication and marketing reaction, has proven to be fundamental for developing and redesigning brand communication.