One of the activities in which we believe to best express our skills is copywriting, especially when we talk about furniture, a field that we know well since we have been frequenting it for years. Recently we wrote the texts for the Folder Preview for Arredo3, presenting 2018 news. In the newly printed folder the…

(...read)

Halfway between the advertising page and the editorial, the advertorial is a fundamental tool to give voice to the companies through the media, and which allows to expand the narration on the brand and its products, arranging texts and images, giving the reader clear, direct and exhaustive information. In recent months we have worked closely…

(...read)

The Salone del Mobile has fascinated and amazed us again, offering an insight on the most innovative and aesthetically polished productions in the field of design. An unmissable appointment, in which we participate first of all alongside our customers, for whom we follow all the activities of the press office that usually take place in…

(...read)

People remember a brand mainly for its products, but when you also discover the projects, the results and the characteristics that make a company unique, then you can say that you know it more closely and appreciate it across the board. It is up to the press office to identify on which institutional news you…

(...read)

CLAUDIA OVAN: From your collaboration with Chairs & More, Mousse was born, an elegant armchair with an enveloping design, which won the second Young&Design Award 2017 at the last Salone del Mobile in Milan.
How did the idea for this product develop? TOMMASO CALDERA: The product was born from a very precise brief received from the…

(...read)

As press officers, articles on magazines are part of our daily life. More and more, however, we’re having the chance to take the opportunity to share the products by our clients in the furniture industry with new audiences. From the catalogue to the booth at the fair, from the showroom to the interior design of…

(...read)

We work in communication for furniture companies ever since, a sector in which we developed specific skills, that we are still improving day-to-day. And among the companies in this branch, those who make kitchens have always been the most present: with many of these we strive for taking real excellence paths in communication (at least…

(...read)

Claudia Ovan: Livia Rossi and Gianluca Giabardo, in a word: Studio Dossofiorito. For the latest edition of the Salone del Mobile you launched Etta, a very original furniture by Zilio A&C: how did you meet and choose? Dossofiorito: The designer Tomoko Azumi, who collaborated many times with Zilio, presented us during the previous edition of…

(...read)

How can a company be effective and interesting in telling itself? We dealt with various communication activities for Scandola since years, through the press office, the media planning, curating the social profiles, preparing graphics and newsletter texts, periodically updating the news section of the website. A series of actions that let the company be more…

(...read)

Writing is one of our passions and when we’re handling a job that allows us to test with the Italian language, we are really excited to do it. Once again, Arper has chosen us to make the Italian version of the texts presented at the last Salone del Mobile, included in the News Catalog 2017,…

(...read)